Introduction to our Healthy Business Checklist

When most people think about the pulse points of their business, they think about things like employee morale, profitability, what their customers are doing and so on. But what is at the root of these conditions? At Equiti, we’ve identified Five Pulse Points you can monitor that directly impact the bottom line so your company is healthy and strong. We think these 5 areas will surprise you.

Equiti works closely with business owners to greatly improve their cash flow and protect them from risk, while maximizing their value and creating peace of mind. Our experience in making companies stronger has led to the creation of our Healthy Business Checklist.

The following sections will cover questions for each of the five pulse points. Enter your information and let's get started.

Pulse Point 1: Your money is vulnerable to outside threats

Every year, thousands of business owners and their families are suddenly wiped out? One lawsuit can cost you everything you own – your home, cars, business and personal assets, retirement savings, investments – everything!

Now more than ever, the bitter facts of life require that people who have struggled to create financial security take extraordinary measures to protect their hard-earned wealth from creditors of all sorts. We live in the most litigious society in history. You don’t want to be like the vast majority of business and real property owners who allow their assets to be fully exposed to anyone who might bring a suit against them.

There’s also the unforeseen problems such as death, disability, accident, divorce and family issues. If not zipped up tight and structured right, these can also cause you and your business a lot of sleepless nights...

Pulse Point 2: Not knowing where your cash is going, stops you from making bigger profits

Every successful business entrepreneur has the ability to know where their cash is going, how to manage it and how to have it available when they need it. In order to do this, businesses need to have a cash flow process. One that breaks down where all your money goes so you can track it and use money for your benefit. In short, it simplifies your financial choices by creating clarity. Once set up, this can easily be done in minutes a week without breaking a sweat!

Pulse Point 3: Losing money on investments delays wealth creation and prolongs retirement

Recovery from investment losses is not growth, its recovery. There have been 22 recessions in America since 1900 when the next one will be is any one’s guess. Between 2000 – 2002 and 2007 – 2009 there were two worldwide market correction of -45%. It took years to recover from both of these and get back to the original values, causing a delay in wealth accumulation.

If you lose:

• 20%: Must make 25% to get back to even
• 30%: Must make 43% to get back to even
• 40%: Must make 66% to get back to even
• 50%: Must make 100% to get back to even

We want to assess your risk and determine the best way to mitigate that risk so you end up with more money in your pocket.

Pulse point 4: Paying more in taxes erodes yous capital base

Although a large tax deduction is what you want, most businesses miss the so-called “low hanging fruit.” For every $1.00 you take from your business can cost you as much as $1.66. Most business owners only rely on accountants or CPA’s to reduce or eliminate taxes on business and personal income. You may be ‘shocked’ to discover how much you can save by being proactive with your tax planning.

Pulse point 5: The importance of knowing the value of your assets

Whether you want to sell your business, acquire a loan against your assets, pass your business along to your children or lower your property taxes, it is critical to know what your assets are worth. Too many business leaders undervalue their total worth, but once you learn how to figure out the ‘true’ value of your assets, you’ll be able to make more informed decisions.

The transition of your business is inevitable. Whether you are a small, medium or large business; hotel owner, chiropractor, dentist or own a winery – at some point your business will end. You need to know what your transition will look like before it happens. It’s your choice? Do you want to be in control of that very important event, so that you can sell your business for the highest possible value and pay the least amount of taxes, or do you want to sit back and take whatever you get..?